DeLeón Tequila is owned by Diageo, a UK-based beverage company ¹. This follows a legal dispute between Diageo and Sean “Diddy” Combs, who previously co-owned the brand ². The dispute was settled in January 2024, with Combs withdrawing his allegations and Diageo gaining full ownership of DeLeón Tequila ³.
History of DeLeón Tequila
DeLeón Tequila was founded by Brent Hocking in 2008 and launched in the US market in 2009 ². In 2013, Sean “Diddy” Combs and Diageo formed a joint venture to acquire DeLeón Tequila ¹. The brand is known for its high-end tequila products, including Blanco, Reposado, Añejo, and Extra Añejo varieties ⁴.
Dispute and Settlement
In May 2023, Combs filed a lawsuit against Diageo North America, alleging that the company had neglected and underpromoted DeLeón Tequila and treated him unfairly due to his race ¹. Diageo denied the allegations and sought to dismiss the lawsuit ¹. The dispute was settled in January 2024, with Combs withdrawing his allegations and Diageo gaining full ownership of DeLeón Tequila ³. The terms of the settlement were not disclosed.
Diageo’s Tequila Portfolio
DeLeón Tequila joins Diageo’s existing tequila portfolio, which includes Casamigos and Don Julio ¹. Diageo has continued to expand its tequila offerings, introducing new products such as Tequila Don Julio Alma Miel ³. The company’s tequila sales have seen significant growth, with a 19% increase in fiscal year 2023 ¹.
Conclusion
In conclusion, DeLeón Tequila is owned by Diageo, following a legal dispute with Sean “Diddy” Combs. The brand is known for its high-end tequila products and joins Diageo’s existing tequila portfolio, which includes Casamigos and Don Julio. Diageo continues to expand its tequila offerings, with a focus on luxury and premium products.
